Logo for Live Florida Realty featuring a stylized house with a yellow roof and black walls, with the initials 'LFR' and the text 'Live Florida Realty' beneath the house.

Join Our Brokerage

Join our Team

Live Florida Realty is a full-service Lakeland real estate brokerage dedicated to helping agents reach their full potential. We set you up for success with free, intuitive virtual training covering:

  • Real estate CRM management and lead workflows

  • High-converting scripts for buyers and sellers

  • Local MLS training, prospecting, and contract-to-close management

  • Regular success meetings with our office team to support your progress

We give you the tools and support to take the reins and run with your business across Central Florida.

Why Join Live Florida Realty?

Work | Life | Culture

  • Live Florida Realty team celebrating agent achievements at a Lakeland brokerage awards event.
  • Live Florida Realty team members enjoying family-friendly brokerage social events in Central Florida.
  • Live Florida Realty agents and team gathering for an evening team bonding event in Lakeland, FL.
  • Live Florida Realty community outreach and local festival booth in Central Florida.
  • Live Florida Realty real estate agents gathered for an evening community event in downtown Lakeland.
  • Live Florida Realty team culture and agent collaboration at an evening Lakeland real estate gathering.
  • Live Florida Realty team collaborating at a local real estate partner and title sponsor event in Central Florida.
  • Live Florida Realty agents and families enjoying a team building outing at a Central Florida bowling alley.
  • Fun office culture and modern tech setup at Live Florida Realty brokerage.
  • Live Florida Realty leadership and top agents attending a premier national real estate industry conference.
  • Live Florida Realty community booth featuring virtual reality experiences at a downtown Lakeland evening street festival.
  • Live Florida Realty agent community and family social gathering in Lakeland, Florida.
  • Live Florida Realty agents attending an in-person brokerage training and development meeting in Central Florida.
  • Live Florida Realty leadership networking at a professional real estate industry masterclass and summit.
  • Live Florida Realty team culture and agent community gathered at a real estate industry convention.

Agent’s Testimonials

Steve’s Testimonial

Kirsten’s Testimonial

Kevin’s Testimonial

Demenzel’s Testimonial (Spanish)

Zachary’s Testimonial

Join Our Team

Stephen’s Testimonial

Family-owned and operated since 2004, Live Florida Realty pairs traditional values with cutting-edge real estate technology. We understand the hurdles independent agents run into, which is why we built proven systems and resources to help our agents thrive. As a dedicated Lakeland brokerage, our team shares one unified goal: providing top-tier service to Central Florida home buyers and sellers, and enjoying the journey together!

What We Offer Real Estate Agents

  • Live Florida Realty agent team gathered at a Central Florida brokerage training and networking event.

    A True Real Estate "Teamerage" Model

    Building a sustainable real estate business completely on your own is tough. That is where our model stands apart: we provide the collaborative support of a tight-knit team, paired with the higher commission payouts of an independent brokerage. If you are ready to take your real estate career to the next level in Central Florida, it might be time for a change.

  • Two real estate professionals collaborating over paperwork and a laptop during a brokerage mentorship session.

    Real Estate Mentorship & Agent Guidance

    You will never have to navigate the market alone. Our experienced agents and leadership actively share their industry knowledge, working closely with you on contract nuances, local market strategies, and real-world deal guidance to help you overcome any roadblock.

  • Real estate agent taking notes while completing an online self-paced training module on a laptop.

    Online & Self-Paced Real Estate Training

    Access a comprehensive online training platform built to sharpen your sales skills and grow your business on your schedule. From modern marketing tactics to advanced contract negotiation, our training gives you the exact tools to excel in today's Central Florida market.

  • Customer service and Inside Sales Associate team member with headset qualifying real estate leads in a call center office.

    Lead Generation & Inside Sales Support

    Scale your production with a dependable pipeline of potential clients. Our brokerage lead generation systems and dedicated Inside Sales Associate (ISA) team work to deliver qualified buyer and seller leads directly to you, so you can spend your time showing homes, building client relationships, and closing deals.

  • Real estate broker consulting with an agent over a contract during an office collaboration session.

    Collaborative Brokerage Team Environment

    We believe in building a supportive real estate culture where agents genuinely invest in each other's success. Built on mutual respect, camaraderie, and continuous growth, our Central Florida brokerage surrounds you with driven professionals who share your passion for real estate and value an encouraging workplace community.

Join Our Team